197 Privacy Policy — How We Protect Your Data
Your privacy is our priority. This document transparently explains how the 197 platform collects, uses, stores, and protects the personal data of Malaysian users. Please read this policy carefully to understand your rights as a user of our platform.
Effective date: 1 January 2026. This policy may be updated from time to time.
1. What information do we collect from you?
When you register and use the 197 platform, we collect several categories of data necessary to provide a secure, seamless, and personalised service. Below are the types of data we collect:
Account and identity information
- Full name, date of birth, and email address upon registration.
- Phone number for two-factor account verification.
- A copy of your identity document requested during the identity verification (KYC) process.
Local payment information
- Bank name and account number used for deposits and withdrawals in Malaysian Ringgit (RM).
- Digital wallet numbers (TNG eWallet and similar) registered for transactions.
- Transaction records including date, amount in RM, and payment method used.
Device and browser information
- IP address, device type, phone model, and operating system version.
- The type and version of the web browser used to access the platform.
- Approximate location data based on IP address, used for security and fraud detection purposes.
Usage and activity data
- Records of gameplay, bets, winnings, and active session times on the platform.
- In-platform browsing history, including pages visited and features used.
- Records of communications with our customer support team.
2. How does this platform use your data?
197 uses collected data responsibly and only for legitimate purposes related to platform operations. We will not use your data for any other purpose without prior notice.
The primary purposes for which your data is used are as follows:
- Creating, verifying, and securely maintaining your user account.
- Processing deposits and withdrawals in Malaysian Ringgit (RM) accurately and promptly.
- Detecting and preventing fraud, money laundering, and unauthorised account access.
- Providing effective customer support whenever you reach out to us.
- Complying with applicable legal obligations and regulatory requirements.
Other legitimate purposes
- Sending important account-related notifications such as deposit confirmations and security alerts.
- Analysing platform usage patterns to improve the overall user experience.
- Displaying relevant offers or promotional content based on your account activity — you may opt out of promotional communications at any time.
- Conducting regular security checks to ensure the integrity of the 197 platform is maintained.
3. Use of cookies and tracking technologies
The 197 platform uses cookies and similar tracking technologies to enhance your experience and maintain session security. Cookies are small text files stored on your device when you visit our platform.
Types of cookies used
- Session cookies: Used to maintain your logged-in state during an active session. These cookies are automatically deleted when you close your browser.
- Preference cookies: Saving your preferences such as display language to make future visits smoother.
- Security cookies: Helping detect suspicious activity and protecting your account from unauthorised access.
- Analytics cookies: Collecting anonymised usage data to help us understand how users interact with the platform and identify areas for improvement.
You can manage or block cookies through your browser settings. Please note that blocking certain cookies may affect the functionality and experience of using the 197 platform.
4. Data retention, security and third-party sharing
How we store and protect your data
All 197 user data is stored on servers protected with SSL (Secure Socket Layer) encryption. This means data transmitted between your device and our platform is always encrypted and cannot be read by unauthorised parties in transit.
We limit access to personal data strictly to staff who need it to carry out their duties. All personnel with access to user data are bound by strict confidentiality agreements.
Your data will be retained for as long as necessary to fulfil the purposes set out in this policy, or as required by applicable law. Once the retention period ends, your data will be securely deleted or anonymised.
Sharing data with third parties
197 does not sell, rent, or disclose your personal data to third parties for marketing purposes without your consent. However, there are limited situations where data may be shared:
- Payment service providers: Required transaction data is shared with recognised payment providers to process RM deposits and withdrawals.
- Legal requirements: We may disclose data if required by a court order, government investigation, or other applicable legal obligations in Malaysia.
- Fraud prevention: Minimum necessary data may be shared with security partners to detect and prevent fraud or money laundering.
All third parties who receive your data are bound by strict data protection agreements and are only permitted to use that data for the stated purposes.
5. Your rights as a user and how to reach us
As a 197 platform user, you have specific rights regarding your personal data. We respect these rights and are committed to helping you exercise them.
Right to access and correction
You have the right to request a copy of the personal data we hold about you at any time. If you find that any data is inaccurate or out of date, you may request a correction by contacting our support team. We will process correction requests within a reasonable timeframe.
Right to data deletion
You may request deletion of your personal data when your account is closed. However, certain data may need to be retained for a specified period to comply with legal obligations such as financial record-keeping and audit requirements. Deletion requests will be processed in accordance with applicable law.
Privacy policy updates
197 reserves the right to update this privacy policy from time to time to reflect changes in platform practices or legal requirements. Users will be notified of any material changes via the platform or email before they take effect. Continued use of the platform after such notice is considered acceptance of the updated policy.
Contact us for privacy enquiries
If you have any questions, requests, or concerns about this privacy policy or how 197 handles your personal data, please get in touch:
We aim to respond within 5 business days. Requests that require further review may take longer.